So many of us enjoy wine. How often, though, do we experience the frustrations of buying wine? Wine stores are all too often intimidating, snobbish and expensive, or are designed as wine "superstores" where the quantity of wines is overwhelming and the quality of wines and the service provided is under-whelming.

Vino 100 offers our customers a comfortable, affordable and fun way to buy wines. We even guarantee our wines and stand behind each bottle we sell, which gives us credibility with our customers. We created a store design that ensures that the wine is the star. Each wine is showcased on its own pedestal accompanied by our unique Vino 100 Wine Barometer™, a graphic, easy-to-understand wine rating and information system. We capture this information in our Wine Palate Computer System, and use it to tailor our marketing efforts to further strengthen our relationship with our customers.

Our Vino 100 store is brilliant in its simplicity and user-friendliness. We offer great wine values and a store atmosphere that is information-based, comfortable and fun for both our employees and our customers. We further expand this information-based concept by providing weekly wine classes with themes that are fun and educational.

Our approach is one of developing customers who become our friends. We try to learn their likes, dislikes and preferences in order to cultivate ongoing relationships. Most importantly, when a customer leaves with a smile from learning something about our wines we feel that we have done our jobs properly. So come join us where "the buying experience is as enjoyable as the drinking!" Cheers and warmest regards!

David & Monica Parrish
Mack Parker & Gloria Lam